For the Happy to Help campaign of KLM Royal Dutch Airlines we provided the technical production.
As an eye catcher we built a glass pavilion as temporary Social Media Helpdesk-Center at the square in front of Schiphol Plaza. From this pavilion KLM offered 24/7 customer service through social media for five days. During that period there were tons of actions conceived, recorded, edited and published on the internet. You could follow all these actions trough hashtag #happytohelp. At the pavilion 30 workspaces were provided for KLM and DDB & Tribal, all equipped with high speed internet. Centrepiece of the glass pavilion was the ‘mission control’ unit: a huge wall of seamless LCD screens, 18.5 meters wide and 3.5 high. Next to that a green-screen studio, editing facilities, a coffee bar, a corner for brainstorms and a customer service desk for travellers. For all the suppliers and ourselves it was a project in which we were HAPPYTOHELP.
October, 13 to 17, 2014
October, 8 to 20, 2014
Schiphol, Amsterdam, The Netherlands
Mathijs van der Waerden / DDB & Tribal
Erwin Rintjema, Jaap Bouma & Herwin Schippers
Corporate, Indoor, Outdoor